Movement Building Series: Part III – Why are we doing this again?


S.M.A.R.T. is an acronym that stands for: Specific, Measurable, Attainable, Realistic, and Timely. When we develop goals for a strategy they need to meet the SMART criteria.

They need to be Specific meaning that they need to be concrete and tangible. It needs to address what needs to happen in order for us to win…we’ll get into this deeper when we talk about victory and benchmark goals.

They need to be Measurable meaning that we need to know when we have accomplished the win, and access our progress. Measurable goals help in evaluation of the strategic plan. We can not evaluate the progress of a plan if the goals are not measurable. This also may mean placing number goals where applicable.

They need to be Attainable meaning that we need to be able to achieve the goal. What is the point of working toward something that is not reachable. Not only is it a waste of energy, but it is a waste of resources.

They need to be Realistic. This goes hand-in-hand with attainability. Do we have the resources – meaning time, people, and money – to achieve this goal? If not, can we get it in a reasonable time frame?

They need to be Timely. What is the socio-economic climate? Are the stakeholders, allies, and partners in a position to carry out the work involved in the plan?

VICTORY GOAL: This is the final win. It’s the goal that once achieved you will have completed the strategic plan. Think of it similar to the headline you want to be in the newspapers/media when your strategy has been successful.

BENCHMARK GOALS: These are smaller, paced out wins. These goals are vital to the final victory goal. They help us assess the progress of the plan, and give us reasons to celebrate, revive us, and refocus those working on the plan. These are essential to the success of a strategic plan – without benchmark goals we burn out, feel stagnant, and stuck.


~ by RealmDeity on July 9, 2010.

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